FILE - This May 23, 2017, file photo shows a variety of Campbell's soups in a grocery cart at a store in Phoenix. Campbell Soup Co. plans to focus on its core snacks and soup business in North America and sell its international business, paying down debt. The Camden, N.J., company said Thursday, Aug. 30, 2018, it’s working urgently to complete all the moves by next July. (AP Photo/Ross D. Franklin, File)

INTERNATIONAL – Campbell Soup named Mark Clouse, the former chief executive of Pinnacle Foods, as its new chief executive on Thursday, a key step in the US company’s efforts to regain market share and boost profits.

Clouse has a reputation as a seasoned food industry operator. Shares in Pinnacle Foods surged 54 percent during his tenure as chief executive, widely outperforming packaged food peers, most of which have lost share value in recent years as they struggle to grow sales among increasingly health-conscious shoppers.

Reuters reported the news earlier on Thursday, citing sources familiar with the matter who said Clouse’s appointment would be announced imminently.

He has the support of Campbell Soup shareholder and activist hedge fund Third Point, which has been hoping Campbell Soup will eventually be sold, according to the sources. Clouse led Pinnacle as chief executive between 2016 and earlier this year, when that company was sold to ConAgra Brands for $8.1 billion.

A military veteran who served in the U.S. Army after having graduated from the United States Military Academy at West Point, Clouse began working in the food industry more than two decades ago. He had been chief growth officer at Oreo-maker Mondelez International and previously worked in marketing at Kraft Heinz. Clouse will start at Campbell on Jan. 22.

By picking Clouse, Campbell Soup has made good on its promise to name a new chief executive before the end of the year. It operated for months with an interim chief, Keith McLoughlin, after former chief executive Denise Morrison left in abruptly in May. McLoughlin will remain a director, Campbell said.


The exact details of Clouse’s compensation package as Campbell Soup chief executive could not be learned. In 2017, Clouse earned $5.22 million as Pinnacle Foods chief executive. In 2016, he earned $14.1 million.

Campbell shares were down 1.1 pct aftermarket at $37.27.

The company has been struggling for some time, trailing other food companies, as its stock price tumbled 20 percent in the last 52 weeks. Its foray into fresh foods faltered, its soup sales shrunk and Wall Street questioned the company’s aggressive acquisitions, led by former chief executive Morrison, that failed to lift profits and saddled the company with fresh debt.

“Mark was the board’s top choice due to his success leading organizations through significant transformations,” Campbell said in a statement, adding that Third Point provided input into the chief executive search process and supported Clouse’s appointment.


As part of the settlement, two Third Point nominees, marketing expert Sarah Hofstetter and food industry veteran Kurt Schmidt, were added to the board and a third director will be chosen later. The hedge fund was also given an opportunity to weigh in on who the new chief executive would be, according to the settlement.The news of the new chief executive comes just weeks after Campbell and Third Point settled a bitter proxy contest. Third Point initially proposed sweeping out all 12 Campbell’s directors and then ended up settling for two board seats.

Campbell’s board, including three heirs to John Dorrance, the chemist who invented condensed soup and ran Campbell’s a century ago, conducted a strategic review earlier this year and agreed to sell its international and fresh refrigerated-foods units.

The Wall Street Journal had reported last month that Clouse was the leading candidate to be Campbell Soup’s next chief executive.

Reuters