INTERNATIONAL – Google announced on Tuesday a video game streaming service dubbed Stadia that attempts to capitalize on the company’s cloud technology and the global network of data centres.
The technology allows users to play games on their internet browser without having to wait for any content to be downloaded to their device, making access to games potentially as easy as watching a video from YouTube.
“Stadia offers instant access to play,” Phil Harrison, a Google vice president overseeing the new service, said during a keynote presentation on Tuesday in San Francisco at the Game Developers Conference, which is bringing together this week about 25,000 people who work in the video games industry.
Google has endured mixed results in gaming. Video games are the best-selling category on its app store for Android mobile devices. It sold an estimated $21.5 billion worth of games last year, according to research firm Sensor Tower. And gaming is among the top three categories on the Google-owned video service YouTube.
But Apple Inc’s App Store sold about $33 billion worth of games last year, and the games industry views Amazon.com Inc’s Twitch, rather than YouTube, as the most popular video streaming service for content related to video games.