Hyundai warns of protectionism

An employee checks a Hyundai Motor's sedan Grandeur at its dealership in Seoul

An employee checks a Hyundai Motor's sedan Grandeur at its dealership in Seoul

Published Jan 25, 2017

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Seoul - Hyundai Motor warned of increasing uncertainties

with the spread of trade protectionism and intensifying competition, after

reporting a 33 percent decline in operating profit due to domestic labour

strife and shrinking demand in Brazil and Russia.

Operating profit at South Korea’s largest automaker

fell to 1.02 trillion won ($875 million) in the three months ended Dec. 31,

missing the 1.45 trillion won average analyst estimate compiled by Bloomberg.

Net income declined for a 12th consecutive quarter, according to the

Seoul-based company.

Hyundai Motor will continue to monitor the policies of

President Donald Trump’s administration, which are expected to put pressure on

countries that have trade surpluses with the US, Koo Zayong, a vice president

at the automaker, said on a conference call Wednesday. He reiterated the plan

by Hyundai Motor to invest $3.1 billion in the US with affiliate Kia Motors in

the next five years.

The automaker stuck to its forecast of a rebound in sales

this year, made before Trump assumed office. Since his inauguration, Trump has

withdrawn the US from the Trans-Pacific Partnership trade accord, reaffirmed a

campaign promise to renegotiate the North American Free Trade Agreement

involving Mexico and met with automakers to persuade them to keep production

within the US.

Hyundai Motor’s spending on incentives in the US, its

second-biggest market, increased at a faster pace than the industry average

last month, according to researcher Autodata. Warranty expenses rose due to a

weaker won, eroding operating profit. The US business environment will be tough

this year because SUV sales will probably slow and rising interest rates will

hurt demand, Koo said.

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Shares of Hyundai Motor declined 3.1 percent to 142 000

won at the close in Seoul trading, the most since November 10. The benchmark

Kospi index was little changed.

The company’s deliveries in South Korea plunged in the

quarter after a series of partial stoppages escalated into a full-scale strike

in September and the expiry of a tax cut damped demand. The automaker also

faces consumer confidence running near an eight-year low and no early end in

sight to the presidential and corporate scandals. The nation’s gross domestic

product data released Tuesday showed an expansion of just 0.4 percent in the

three months through December, the weakest quarter-on-quarter performance since

June 2015.

Demand in China will probably slow this year on an

increase in the sales tax, said Koo. Hyundai Motor expects industry sales in

its largest market to slow to a 5 percent gain this year amid more intense

competition. The automaker’s SUV sales rose 43 percent last year in the

country, outpacing the 3 percent growth in sedan deliveries.

BLOOMBERG

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