INTERNATIONAL – Comcast’s NBCUniversal will launch a streaming media service in early 2020 under a pricing model that seeks to mollify traditional pay-TV providers while going after a market dominated by Netflix Inc and Amazon.com.
The advertising-supported service announced on Monday, will be available at no cost to NBCUniversal’s pay-TV subscribers in the United States and eventually across the globe.
As consumers are increasingly dropping their pay TV subscriptions, NBC’s decision to provide its service free for cable and satellite TV customers makes the new offering less of a threat to those providers.
Other traditional media companies plan to launch services that will charge a separate monthly fee.
An ad-free version of the NBC service will be available for approximately the same price as other subscription video services, according to one person familiar with the plans.
Services such as Hulu and Netflix range between $8 to about $14 a month. Non-pay TV customers can purchase a subscription to the service, the media company said here