Nissan launched a new Datsun model in India yesterday, three decades after shelving the brand that helped win Western acceptance of Japanese vehicles.
It hopes that bringing back the marque that built its US business will fuel growth in emerging markets with a new generation of car buyers.
The reimagined Datsun Go – a five-seat hatchback – will go on sale in India next year for under 400 000 rupees (R66 000).
It will also be sold in Indonesia and Russia, with Nissan saying its new offerings would be tailored to each market in terms of price and size. – Sapa-AP