File Image: IOL

LONDON - Fin24 reported that the Finnish company HMD Global Oy unveiled its latest Nokia-branded smartphone called the Nokia 8. 

The Nokia 8 is set to be available in stores globaballymby September and will retail for an average price of €599 (R10 196).

Juho Sarvikas, HMD’s chief product officer, said now was “the perfect time” to introduce the model. 

 The phone will feature a “dual-sight” photo and video function, in which images from the front and rear cameras will be displayed on a split screen with 13 Megapixels. HMD describes the feature as “less Selfie, more Bothie”. The phone also comes with 64GB of internal storage.

Check out the Nokia 8 below

HMD had chosen to release cheaper models first because 50% of global demand was for phones costing between €100 and €250, Sarvikas said in an interview. 

“We wanted to start there, where we know that we are highly relevant with our proposition. We’re very eager to enter the flagship segment as well.”

The launch of the Nokia 8 is set to compete with Apple as it prepares to launch a new iPhone and Samsung prepares to unveil the new Galaxy Note 8. 

Sarvikas said by phone that HMD was “less concerned about competition; we’re here to design for the consumers”. 

According to Sarvikas, Demand for the redesigned 3310 feature phone had been “very strong" but it was only one of the featured models. 

He was unable to share detailed sales figures saying HMD had sold “millions” of smartphones and “tens of millions” of other feature phones.

- BUSINESS REPORT ONLINE