CAPE TOWN - Pick n Pay launched its online distribution centre in Gauteng, the first of its kind in the Province. This follows the opening of its Cape Town online distribution centre, which made it the first major brick and mortar grocery retailer in South Africa to serve its online consumer customer base with a dedicated fulfilment centre.
Deputy CEO of Pick n Pay, Richard van Rensburg said “Our new distribution centre will enable us to significantly improve service to our Gauteng online shoppers, at the same time, our online distribution capacity is significantly increased, enabling us to handle the rapid growth we are experiencing in online sales.”
Van Rensburg added that the distribution centre represents a significant investment in Pick n Pay’s online business, which is one of the fastest growing divisions in their business.
As part of improving customer omnichannel online shopping experience, the company, later this year, intends to launch a new online shopping website and an upgraded version of Pick n Pay mobile app.
“This distribution centre represents a significant investment in Pick n Pay’s online business, which is one of the fastest-growing divisions in our business, and represents a conviction by the company about the long-term opportunities from online,” said van Rensburg.
“It is the next step in our journey to build an advanced, convenient and simple omnichannel shopping experience for our clients. Later this year, we will launch a new online shopping website and an upgraded version of the Pick n Pay mobile app.”
Michael Cotterell, Head of Pick n Pay Online, added “We were encouraged by the performance of our dedicated online facility that was opened in Cape Town 18 months ago. We experienced a significant acceleration in sales growth after the facility went live, and we are confident our Gauteng customers will benefit from a similar facility.”
In a statement, Cotterell said, there are significant advantages to serving customers with a dedicated facility instead of picking online orders from a store near to their delivery location.
BUSINESS REPORT ONLINE