The company's logo in the lobby of New York's flagship Apple store.

London - Technology fans awaiting the expected launch next week of the latest iPhone may soon have another Apple product to salivate over - an “ iRadio” service.

The company that helped to turn digital music downloads into a viable and legal business with its online iTunes store is rumoured to be developing an internet radio platform.

It follows speculation in the US that Apple could enter the increasingly popular market for music streaming, where people select tracks from catalogues and play them through a continuous internet connection, rather than downloading and owning their own digital copies of the songs. - The Independent