File Image: REUTERS/Eric Gaillard/File Photo.

CAPE TOWN - Huawei South Africa has launched its new mid-range Y Series smartphones in SA. 

The devices are aimed at younger generation target market starting with devices ranging at R999. The Y in the Y Series stands for “young”., said Huawei. 

“Recently, the performance of mid-range phones has dramatically improved and Huawei has decided to bring these key features to the South African market,” said Likun Zhao, Vice President Huawei Consumer Business Group Southern Africa.

These are new devices and their price :

Y3 2018 – R999

(Image: The Huawei Y3) 

Y5 Prime 2018 – R1,999


(Image: Y5 Prime 2018) 

Y6 2018 – R2,499

(Image: The Huawei Y6)

Y7 2018 – R2,999

(Image: the Huawei Y7 2018) 

“In today’s market, the devices competing in the same price range as the new Y Series often deliver uninspiring experiences,” said Zhao. The Y Series offers users the features they need while providing a high-end experience, he said.

“Although the Huawei Y Series is a line of affordable handsets targeting the price-sensitive youth segment, every device in the range is packed full of features.” Features such as large displays, Android 8.0 with the EMUI skin, high-end cameras, and face unlock on certain devices wil be included in these devices. 

Other features include:

·         Face Unlock (Y5 Prime 2018, Y6 2018 and Y7 2018)

·         Navigation Dock ( Y5 Prime 2018, Y6 2018 and Y7 2018)

·         Game Suite (Y6 2018 and Y7 2018)

·         Eye Comfort (Y3 2018, Y5 Prime 2018, Y6 2018 and Y7 2018)

·         Dual Bluetooth (Y6 2018 and Y7 2018)

·         Three-finger Screenshot (Y6 2018 and Y7 2018)

·         Split-Screen (Y6 2018 and Y7 2018)

·         Mini screen view ( Y5 Prime 2018, Y6 2018 and Y7 2018)

The devices will soon be launched in other markets such as Ethiopia, Ghana and Zambia.

Additionally, the company has also revealed a new promotion, promising Huawei fans R500 off any device purchased from Huawei Melrose Arch and Canal Walk in Cape Town. 

Users will also get a discount on out of warranty repair and accessories. Valid 10th to 14th May 2018. 

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- BUSINESS REPORT ONLINE