INTERNATIONAL - Netflix has started introducing adverts in between show episodes to promote the streaming site's other offerings.
As part of a controlled test, only a selected group of subscribers saw the advertising. The company confirmed to tech-website ARS Technica on Friday that it is testing promos for its original shows and movies in between TV episodes while users are binging.
"We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster," Netflix said.
According to ARS Technica, Netflix confirmed that the promos are skippable, which counters at least one significant Reddit claim from the UK that they are not.
A number of viewers have responded badly to the trial, with many complaining on social media.