The new Apple iPad was launched in San Francisco last week Picture: AP

London - Tablet computers, including Apple’s iPad mini, Amazon’s Kindle Fire and Google’s Nexus 7, are selling at the rate of up to one a second, it is claimed.

John Lewis said its sales of tablets are up 250 percent year-on-year, with the figure expected to grow in the next fortnight.

Last week’s ‘Cyber Monday’ saw tablet sales of one per second.

Firms want to get their tablets into families’ hands because they guarantee profits through the sale of film downloads, eBooks, music and games.

Matt Leeser, of John Lewis, said: “This is the first Christmas we have seen real rivals to Apple on different platforms.” - Daily Mail