CAPE TOWN - Spotify is testing a new feature to allow its free users to skip adverts on the app.
This is according to a report by AdAge, as the music streaming service is taking a new approach to advertising.
Previously, free listeners on Spotify were required to wait the preset time of the advert before getting back to their music.
Using this new system, advertisers will not have to pay for any adverts that are skipped.
The feature is called Active Media and is exclusive to the Australian market.