London - British families are paying hundreds of pounds more for the latest technology as global electronics giants see the UK as a “Treasure Island”.
The biggest difference was on a top-of-the-range Samsung TV, which was £755 (about R14 000) more expensive than in the US, according to research by Which?
It compared prices in Britain to the States and found the huge mark-ups stretch to big brand laptops, tablets and even software and music streaming services.
For example, an Apple MacBook Pro 13-inch laptop was £355 more expensive here, while the Xbox One and PlayStation 4 games consoles were £95 more.
Which? found Amazon is charging UK consumers about £88 more for its Kindle Fire HDX 8.9in 16GB tablet and eReader. Google’s Nexus 7 tablet is £54 more.