Screenshot of Snapchat download page

London - If you have ever been embarrassed by an unflattering or too revealing picture posted online, Snapchat, a new iPhone app, could have the answer to your prayers - the self-destructing photograph.

Snapchat was born after two undergraduates at the American university Stanford noticed their friends frantically deleting incriminating or unsuitable photos from their Facebook accounts just before going to a job interview or on a date.

Their app allows users to take a photo and send it to friends, but the recipient can look at the picture for only a few seconds before it self-destructs - without leaving a digital trace. - Daily Mail