Uber's 50% discount did not live up to its expectations. Photo: File
DURBAN - Ride-sharing service Uber recently promised certain South African users a 50% discount on three rides, however, the discount was not for the full value of the trip MyBroadband reported.

A message from Uber said "Keep going with 50% of 3 of your Uber rides from 5 March 2018 to 11 March 2018.

The further said that the discounts are immediately applied to the account of the user, so users just have to request a car and enjoy the discounted ride until 11 March 2018. Terms and Conditions apply.

One user used the 50% discount on offer and he made two trips that cost R401,77 and R434,02 respectively. However, he only got a discount of R60 for each ride.


A complaint was lodged by the user with Advertising Standards Authority of South Africa (ASA) that disputed that the advertising by Uber was inaccurate. The user said that the R60 discount maximum, as indicated by Uber, was an important piece of information that cannot be concealed in the terms and conditions.

The user added that the information about the discount maximum should have been stated next to the advertising for the discount. In response, Uber said that although they are not a member of ASA, but as a sign of goodwill they will fix the situation by giving the complainant a full refund for the two rides.

The ride-sharing company also said that they will show any redemption or maximum discounts in the body of their future promotional offers.

ASA responded saying that they accepted Uber's attempts to change their advertising which mentioned in the complainant's concerns.

Sexual assault

A recent investigation by CNN found that at least 103 Uber drivers have been accused of sexually assaulting or abusing their passengers in the past four years. The drivers have either been arrested, are wanted by the police or have been involved in civil suits related to the incidents. According to the CNN article, Uber CEO Dara Khosrowshahi said that taking action against sexual assault is a priority for them.



- BUSINESS REPORT ONLINE