DURBAN - Uber is starting to make a web view of Uber Eats accessible from the main app according to TechCrunch.
Uber hes been quietly rolling out a pilot of the merged app in late April. However, the Uber Eats will continue to be a stand alone app.
The move to have an Uber Eats option within the Uber app could give the company a customer acquisition and retention edge on single product competitors like Lyft or DoorDash as well as keep up with multi-product peers like Careem and Bolt.
Combining functionality means that ride hailing customers could see a promotion for Eats and instantly try Uber Eats without downloading a new app. It could also get Uber Eats users to try Uber for transportation.
According to an Uber spokesperson, Uber is rolling out a new way to order with Uber Eats in the Uber app on Android.