Spotify won't be offering to host the podcasts directly. Instead, producers will provide the streaming service with a link to their podcast feed. Photo: Pixabay

CAE TOWN – Spotify announced that its podcasting section will be open to allow anyone to upload their podcasts to the service. 

"We want more people to have access to the tools they need to become great storytellers and have their voices heard, which is why we’re proud to introduce the beta of Spotify for Podcasters. Through this new platform that we’re testing, podcast creators who are hosting their podcasts elsewhere will be able to make their show available to Spotify users by providing us with their podcast feed," Spotify said a blog post. 

However, Spotify won't be offering to host the podcasts directly. Instead, producers will provide the streaming service with a link to their podcast feed.

Spotify will then list it and make the podcast available to its 180 million users. 

Additionally, the company will be proving information on who is listening to the podcasts.

The service promises to offer daily stats about the demographics of who is listening to the podcast, engagement statistics, and where they’re listening from.

"This will easily make them available to our audience of more than 180 million listeners around the world, and allow podcasters to see daily stats about who is listening and from where. For podcasters who run active podcasts and continue to publish episodes, new episodes will instantly be added to Spotify as soon as podcasters upload them to their host or aggregator.

"Podcasters whose podcasts are available on Spotify will have access to episode performance, daily stats on listener demographics, location, engagement, and more—great tools to help learn more about and grow audiences", said Spotify. 

BUSINESS REPORT ONLINE