DURBAN - Fitbit has announced that the Fitbit Charge 3 will be available at select local retailers, for R2 999.
The Charge 3, is the latest device of the best-selling Charge family of devices that features a premium swimproof design as well as a large touchscreen display and Fitbit’s most advanced health and fitness features. Plus the device has up to 7 days of battery life.
James Park the co-founder and chief executive of Fitbit said, "We’ve seen amazing consumer reception and strong pre-orders for Charge 3, which are even better than Versa in its first six weeks, underscoring why the Charge family has been our most popular product line for the past few years".
He added that the Charge 3 has Fitbit’s most innovative tracker yet, that features advanced sensor technology that brings the relative SpO2 sensor to the tracker form factor for the first time.
The sensor will then feed data into the Fitbit Labs Sleep Score beta program. This programme that Fitbit is planning to launch soon allows users to better understand metrics like their sleep quality and breathing disturbances. In the future, with FDA approval, this data could be used screen and find more serious health conditions, such as sleep apnea.
Fitbit was the first wearable brand to introduce sleep tracking in 2009 and the company has built one of the largest sleep databases, tracking more than 7.5 billion nights of sleep to date
The health & fitness features on the device include heart rate tracking and relative SpO2, 15+ goal-based exercise modes, swim tracking, an on-device health dashboard, female health tracking, automatic and sleep stages and sleep insights.
The Fitbit Charge 3 has a swimproof, premium and lightweight design for the ideal fit, comfort and durability. It also features a more intuitive, interactive on-device experience for enhanced usability.
Charge 3 continues to build upon the success of the best-selling Charge franchise, with initial pre-order sales indicating strong adoption among both new and existing consumers. In fact, 54 percent of Fitbit.com pre-orders are from loyal and engaged customers who have owned two or more devices before ordering Charge 3.
This initial consumer demand is supported by IDC estimates, which predict shipments of fitness trackers will continue to drive a significant portion of the overall wearables category for the next several years.
With the Fitbit Labs Sleep Score beta program, Fitbit is continuing to make advancements in sleep by delivering an intuitive way for users to better understand their sleep quality.
The Fitbit Labs Sleep Score beta program will be available for a limited time to interested qualifying Fitbit users in the United States, Australia and United Kingdom.
Pricing and availability
Fitbit Charge 3 will be available at select local retailers from October 11 for R2999 in black with a graphite aluminum case or blue gray with a rose gold aluminum case. The accessories for the Fitbit Charge 3 range from between R349 to R549.
The Fitbit Charge 3 Special Edition with Fitbit Pay for existing FNB/RMB Private Bank cardholders will be available for R3,499.00* from the beginning of November.
Follow the Business Report on Instagram here
BUSINESS REPORT ONLINE