DURBAN - Fitbit the leading global wearables brand, today announced four new products – Fitbit Versa Lite Edition™, Fitbit Inspire HR™, Fitbit Inspire™ and Fitbit Ace 2™ – designed to help make health and fitness accessible to more consumers across the globe.
Beyond devices, the Fitbit platform offers users engaging software features, access to their holistic data, and connection to one of the largest global health and fitness social networks which helps to drive positive behavior change. Fitbit will also soon launch a major redesign to the Fitbit app so users can further personalise their dashboard, better understand their data, discover new content and easily connect with others on Fitbit’s social community.
"We’re delivering high-quality, easy-to-use wearables that are more affordable, so getting healthy can be accessible to people of all ages and activity levels – even those who have never tried a wearable. Bringing more users to the wearables category and growing our community of active users is a critical part of our strategy," said James Park, co-founder and Chief Executive of Fitbit.
Fitbit Versa Lite Edition™
Fitbit Versa Lite Edition™ is an everyday smartwatch with most of the core fitness and smart features Versa is known for, including automatic activity, PurePulse® 24/7 heart rate and Sleep Stages tracking, 15+ goal-based exercise modes, connected GPS, smartphone notifications, apps, 4+ day battery life and relative SpO2 sensor, which has the potential to estimate changes in blood oxygen levels and help track new health indicators about health, such as sleep apnea.