The Tshimologong Digital Innovation Precinct Photo: Facebook
DURBAN - The Tshimologong Digital Innovation Precinct has launched a Digital Content Hub in partnership with the French Institute of South Africa and the Agence Francaise de Developpement. 

The newly launched Digital Content Hub will serve as an incubator of innovative and creative audio-visual content. 

The Tshimologong Digital Innovation Precinct was founded by Wits University and was officially launched in 2016. It incubates digital entrepreneurs and grows the skills pipeline for the digital economy through partnerships with academia, corporates, government and entrepreneurs. 

Tshimologong will receive a three-year EUR 950, 000 (R14,5 million) grant from the AFD to increase their activities to include audiovisual content creation (animation, virtual reality, augmented reality, mixed reality, holograms, 360-degree video, web content, video games, applications, web series and music). 

The Digital Content Hub will be based at Tshimologong in Braamfontein, Johannesburg. The hub will be managed by Tshimologong in partnership with people from the French multimedia, cultural and creative industries sector. 

Lesley Williams, the CEO of the Tshimologong Precinct said that this standard of funidng and commitment to South Africa is important.

Williams said, "This partnership will further create market access between French companies and South African startups, driving investment opportunities for digital content businesses".

She added that it is a win-win for all the people concerned and Tshimologong is excited to work with both the AFD and IFAS".

The idea of creating the hub was born from an existing aprtnership between Tshimologong and the Digital Africa Lab, an initiative launched in 2016, by IFAS to support African startups that were creating multimedia content. 

The content incubator project will include:

1. The incorporation of training modules that are content development focused in Tshimologong's Skills Development Academy. Institutions from France will support Tshimologong in the new developing curricula as well as train trainers and organise the exchanges of students and staff between South Africa and France. 

2. The implementation of a two-year skills development programmes that will be focused on gaming and animation to develop a skills pipeline for a creative and digital economy. 

3. The merging of Digital Labs Africa into Tshimologong current startup incubation programme.

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