Why Netflix isn't worried about net neutrality

The Netflix logo is pictured on a television in this illustration photograph taken in Encinitas California

The Netflix logo is pictured on a television in this illustration photograph taken in Encinitas California

Published Jan 21, 2017

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Washington - As President Donald Trump takes

the Oval Office, one high-profile tech issue that many analysts are watching is

net neutrality. Republicans are widely expected to seek changes to the rules,

which as they stand currently bar Internet providers from slowing down websites

they don't like, or speeding up others in exchange for payment.

But one staunch backer of the rules isn't too worried

about the impending rollback, and that's Netflix.

In a shareholder letter Wednesday, the online video giant

said it's become so big that any changes to the net neutrality rules aren't

likely to affect its business much at all.

"Weakening of US net neutrality laws, should that

occur, is unlikely to materially affect our domestic margins or service quality

because we are now popular enough with consumers to keep our relationships with

ISPs stable," the company wrote.

Those relationships Netflix is referring to are with

companies such as Comcast and Verizon, whom you may remember have clashed with

the video company before over allegations or insinuations that the Internet

providers were slowing down Netflix streams. As part of the debate on net

neutrality, Netflix argued that it should not have to pay broadband providers

just so it could effectively deliver videos to customers' computers.

Ultimately, Netflix signed special, separate contracts with the carriers, the

terms of which were undisclosed. When federal regulators later approved the net

neutrality rules, it provided some additional assurance that the government

would be there to make sure future deals of that kind would be fair and

equitable.

The prospect of a net neutrality rollback, then, raises

questions about how Internet providers may treat Netflix in the future. While

it's unclear whether broadband companies would seek to take advantage of that,

Netflix's letter seems to anticipate those concerns - both by saying it

wouldn't be a big deal, and by signalling to the incoming Trump administration

that preserving net neutrality is still a worthy goal.

"We hope the new US administration and Congress will

recognize that keeping the network neutral drives job growth and

innovation," the letter reads.

Read also:  Netflix soars as more viewers go online

Even though Netflix says it wouldn't be affected by a

weakening of net neutrality, consumer advocates say that the real point of the

policy is to protect those who cannot afford to protect themselves.

"It's understandable that people describe this as

Comcast versus Netflix," said Matt Wood, policy director of the consumer

group Free Press. But, he said, "We [are] concerned about the next

innovative company that doesn't have the ability to buy itself out of

trouble."

The rules, he added, are also meant to keep consumers in control

of where they can and can't go on the Web, rather than leaving it up to big

companies.

WASHINGTON POST

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