CAPE TOWN - A six-year-old YouTube sensation, Ryan who hosts his own channel, Ryan Toys Review is reportedly worth $14.6 million.
The multi-millionaire toddler generated around $11 million in pretax income in 2017, according to Forbe's annual list of the highest earning YouTube celebrities.
The YouTuber started his videos in March 2015, which were shot and produced by both his parents.
His channel, Ryan Toys Review, reviews kids toys. On his page, it says that the toddler loves cars, trains, legos, minions and so much more.
Ryan also does fun experiments for kids. Ryan Toys Review began when Ryan was four years old. An avid fan of toy-review videos, Ryan asked his parents why he couldn't also review toys on YouTube.
His account started out slow until a July 2015 video went viral.
The video featured Ryan opening and reviewing a "GIANT EGG SURPRISE" box containing over 100 toys from Pixar's "Cars" series. It currently has close to 800 million views.
The channel now tends to review new toys or kids' food products, and the videos usually feature earnest and enthusiastic commentary from Ryan with off-camera guidance from his parents.
The channel's viewership currently boasts an audience of 10 million subscribers which translates to around $1 million a month in advertising revenue alone.
Other YouTube hits
- Suzelle DIY
Suzelle, a South African artist and illustrator has a YouTube viewership of over 110 000 subscribers. She features DIY tips on her channel such as how to make a braai paai and safari tips.
- Warren Bright
Bright is from Cape Town and on his YouTube channel, he works his way through South African food such as koeksisters and even Simba chips. Bright has over 12 000 international subscribers.
- Anne Hirsch
TV writer, Hirsch shares weekly episodes of The Anne Hirsch Show on her YouTube channel. She features top celebrities in South Africa.
- Lauren Dixon-Paver
Dixon-Paver of Grahamstown posts DIY videos. Her area of focus includes how to make things like stuffed animals, pendants and everything inbetween. She has over 10 000 subscribers and her most popular video shows viewers how to create a little fluffy woodland creature.
- BUSINESS REPORT ONLINE