Picture: Supplied
Picture: Supplied

CAPE TOWN- Tech Crunch reported that residents in America can now purchase African goods on eBay through the company’s partnership with MallforAfrica.com.

Six African countries and their selected vendors will market their products on eBay’s U.S. shopping site. The collaboration starts in style, with opening merchandise categories of fashion, art, jewelry, and clothing.

For the new program, MallforAfrica selects the sellers and handles payments on its proprietary platform. DHL is the shipping partner. Online shoppers can browse the entire collection on eBay’s Mall for Africa Store.

The new online channel expands an existing relationship between the two e-commerce companies. In  2016, they launched the eBay Powered by MallforAfrica platform that allowed U.S. vendors to sell in Africa.

“If you think about our purpose, which is connecting millions of buyers and sellers around the world and creating economic opportunity, it makes sense to open up the American market to sellers in Africa. To start, the program taps goods from merchants in Nigeria, Kenya, Ghana, South Africa, and Burundi, according to de Wever. “We’ll be adding more sellers and more countries", Sylvie de Wever, eBay’s General Manager of Latin America and US exports, told TechCrunch.

On the selection of African vendors, “The main criteria are that the products be made in Africa andmaking sure it’s a quality product that we can ship within the categories selected,” said MallforAfrica CEO Chris Folayan.

To ensure both, MallforAfrica created a new association, the Africa Made Product Standards (AMPS), to verify made in Africa status and merchandise standards. Initial vendors include African art and craft site Qeturah and accessory brand Eclectic Chique.