Reports by the World Economic Forum show 75 million jobs will disappear and 133 million new jobs will be created by 2022.
While this is true - Tessa Conrad is optimistic about change given that while AI is still intimidating to many, there will also be a large amount of new jobs created and upskilling opportunities.
Also, with the rise of AI comes the rise of the importance of creativity, which sets apart people from machines and grows an opportunity for unique and disruptive marketing that secures businesses a larger share of the future.
Conrad is a Canadian that was born in Vancouver and has lived in Nova Scotia, Montreal, Hong Kong and currently in New York. She offers an international perspective on growth to clients, among them Nissan, Infiniti, Datsun, McDonald’s and H&M.
She says ten years ago digital was innovative, “now it's integrated and mainstream...It allows us to be measured.