Jamali first came to the public's notice six years ago when they entered the Coca Cola Pop Stars competition.
Despite losing out to the all-boy group, Ghetto Lingo, they became ever more determined to make a success of themselves.
And they have - and are doing a whole lot better than Ghetto Lingo, who have since disbanded and disappeared after releasing just two albums. This is often the case with winners of talent competitions.
However, Jamali have now released their third album, 3rd Base, while their first album, which featured the hit song, Love Me for Me, has reached gold status.
The trio's success is partly because of the strong bonds between the women.
The name Jamali is an amalgamation of the first two letters of each of their names.
"Perhaps it helps that we come from similar backgrounds and we are all Christian and well-disciplined in that respect," said Liesl Penniken, the "Li" of Jamali.
While admitting that they each have their own dreams and aspirations, they have no immediate plans of splitting.
"It is inevitable that one day we'll go our separate ways, but for now we are where we are meant to be and we are here to stay and make our mark," said Jacqui Carpede.
The group SAID they received more love in Durban than in other cities.
"Perhaps it's because we haven't done a lot of gigs in Durban and our fans yearn for our presence. We're always in Jozi and Kaapstad," said Mariechan Luiters.
It has been a long road for the women, but it's been worth it, despite the obstacles in their path.
"We are living our dream," said Jacqui.
For her and Liesl, it has not been too hard to commit to their music careers because they are both from Jozi, but for Mariechan, who has had to relocate from Cape Town, it hasn't been easy.
"I've had to leave the family - my fiancé and my baby boy, three-year-old Blayden, behind, but I'm kind of getting used to it because I've been in Jozi for six years now and it's slowly becoming my home, too," she said.
Jacqui is also a mother, to five-year-old Thabiso, whom audiences met when he was just eight months old, when the group was starting out.
The women have indeed matured, bearing in mind that they'll all be turning 26 this year.
"Even our music screams 'growth' - we have grown as artists and we have grown as young women.
"The cover of the album confirms that," said Jacqui.
Jamali has not only had the opportunity to work with established local artists, such as Danny K, but the band has also had the honour of serving as ambassadors for Nelson Mandela's 46664 charity.
"To us, it was not only an honour but also an acknowledgement and recognition of our talent in the industry," said Mariechan, who is also known as Mo.
On their new album, which has already scooped a Sama nomination for Best Urban Pop Album, Jamali include a song Life Is Going On by deceased pop queen Brenda Fassie.
"Brenda was one of my favourite artists and that song is an all-time hit to me," said Jacqui.
Now that they've finished the hard production work, the women have been busy promoting the album.
"And we'd like to tell those who want to book us that we now perform with a band and not side tracks, which is why we keep saying we've grown, South Africa," said the bubbly Mariechan.