Jennifer Lopez tried to make “Fetch” happen with her attempt at a “Love Don’t Cost A Thing” challenge, but it didn’t go as planned.
Viral challenges have become a weekly occurrence with TikTok leading the pack.
Most of these challenges gain virility from relatively unknown creators.
Celebrities have tried to make challenges happen, but usually failed since they came across as inauthentic.
On Sunday, Lopez shared video recreating a section of the “Love Don’t Cost A Thing” video, in which she takes off her jewellery and sunglasses and top as she she wakes on the beach.
She called fans to action to do the challenge.
The #LoveDontCostAThingChallenge STARTS NOW !!!! Can’t wait to see your renditions. ✨😎✨ pic.twitter.com/z1YQRS2gjx
— jlo (@JLo) January 24, 2021
However, the overwhelming response has been people dragging the “Let’s Get Loud” singer and making fun of the Hollywood star, since the challenge wasn’t easy to recreate.
“If her team were smart, the challenge would be us screaming “let’s get loud” randomly,“ said @sleep2dream.
If her team were smart, the challenge would be us screaming “let’s get loud” randomly. https://t.co/wjcyGOuTin
— Brittny Pierre (@sleep2dream) January 24, 2021
“This the most inorganic challenge ever. You gotta pay someone else to do it first, then you RT it and say ’OMG I don’t know who created this, but I love it!’ and then you re-create it once it’s already viral,” said @DJRTistic.
This the most inorganic challenge ever. You gotta pay someone else to do it first, then you RT it and say “OMG I don’t know who created this, but I love it!” and then you re-create it once it’s already viral. https://t.co/iftwYprQis
— DJ R-Tistic (@DJRTistic) January 24, 2021
“Until Ashanti, the actual owner of the song tells us to do this challenge you’ll need to keep refreshing that explorer page maw maw,” commented @MasaDiamond_
Until Ashanti, the actual owner of the song tells us to do this challenge you’ll need to keep refreshing that explorer page maw maw https://t.co/Eoemq99fti
— IMAN (@MasaDiamond_) January 24, 2021
“20 hours later and no one has done this challenge,” said @DaShaunLH.
20 hours later and no one has done this challenge. 😭😭😭😭😭😭 https://t.co/sfZBwXbPgu pic.twitter.com/vwODEgrJTZ
— Da’Shaun | they/them (@DaShaunLH) January 24, 2021
“Should’ve just paid a TikTok Influencer to get this starter so it’s authentic,” commented @S_Sandisiwe.
Should’ve just paid a TikTok Influencer to get this starter so it’s authentic. https://t.co/nuyhiMoU82
— Sandisiwe (@S_Sandisiwe) January 25, 2021
Jlo: I can't wait to see everyone's #LoveDontCostAThingChallenge
— Seth Rogen's väz (@LaniPierre) January 24, 2021
Everyone: pic.twitter.com/rvYam1Oytv
“It's JLo being out of touch while tryna prove she's in touch with pop culture, for me. How are you asking city girls to participate in a pick me challenge?#LoveDontCostAThingChallenge,” said @badgirlzia.
It's JLo being out of touch while tryna prove she's in touch with pop culture, for me. How are you asking city girls to participate in a pick me challenge? 🤣. #LoveDontCostAThingChallenge
— HOT GIRL ZI (@badgirlzia) January 24, 2021
“The way no one is participating in this challenge #LoveDontCostAThingChallenge,” commented @B7Coming.
The way no one is participating in this challenge #LoveDontCostAThingChallenge pic.twitter.com/dgOH9WV281
— Ivy Park Ken 💎 (@B7Coming) January 24, 2021
“JLo we supposed to throw our valuables on the beach? Is the challenge to find it after we throw it bc we can’t afford to replace it?!? What is the instructions?!?!?????” said @_nellerita_.
Jlo we supposed to throw our valuables on the beach?
— Jeanelope the Great👑 (@_nellerita_) January 24, 2021
Is the challenge to find it after we throw it bc we can’t afford to replace it?!?
What is the instructions?!?!????? pic.twitter.com/j1wJcEzRqW
Recently, Lopez had many people confused during her performance at US President Joe Biden’s inauguration when she incorporated “Let’s Get Loud” into her medley of “This Land is Your Land” and “America the Beautiful”.