Rita Ora and Cara Delevingne are standing up to cyberbullying.
Rimmel London and charity The Cybersmile Foundation are taking up arms against online trolls in a global digital campaign called 'I Will Not Be Deleted' that's set to launch on November 12 - and the cosmetics firm's ambassadors are supporting the initiative after being subjected to internet cruelty themselves.
Both Rita, 27, and Cara, 26, have suffered abuse online and the 'Girls' singer has admitted that it's easy to "get into a black hole" while reading negative comments about yourself.
Speaking to WWD, she said: "I can't imagine what it's like for teenagers now.
"You get into a black hole. It's hard not to read every single comment.