Scooter Braun revealed he discovered Canadian pop star Justin "by mistake" and "was blown away" instantly by what he saw.
The 37-year-old music manager - whose roster includes Justin, 'Sweetener' hitmaker Ariana Grande and Carly Rae Jepsen, among others - used social media to find artists when he started his business and admits he just instantly "blown away" when he accidentally discovered the 'Sorry' hitmaker.
Speaking to 'The Daily Goalcast', Scooter said: "I started my business in freshman year. I did that for three-and-a-half years and I had all these ideas about social media and no one was listening to me. Music artists were at their biggest when there was a feeling of self-discovery.
For these kids it was social media. By starting my own record label and management company, I signed a kid off MySpace named Asher Roth, then after finding Asher, I went on YouTube and saw by mistake, a kid singing who had 60,000 views in his church in Canada and I was blown away with what I saw.