She works out every day and often shares her diet and fitness tips with fans.
So Khloe Kardashian was undoubtedly the perfect choice to front Protein World's new campaign.
Showing off her incredible physique in the sizzling photoshoot, the 32-year-old reality star donned a skimpy white leotard that highlighted her famous derriere.
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Flaunting her enviably lean legs, the ‘Keeping Up With The Kardashians’ star donned a pair of sheer tights, whilst she took some inspiration from the 80s with a pair of white legwarmers.
Layering up, the buxom blonde donned a cropped grey jumper which further accentuated her slender waist.
She wore her golden locks swept up in a messy topknot, whilst a neutral make-up palette highlighted her pretty features.
Khloe has been vocal about her newfound body confidence and explained that weight loss has 'always been about feeling great on the inside and out'.
Revealing why she chose to front the campaign, she said: 'Training can be hard sometimes, remember… if you fall down and if you mess up on your diet… don't stay down.
'You get back up and you say: “OK tomorrow I'm going to work out a little bit harder.” We all have those days, but it's nothing to completely fall off track about.
'Let that just motivate you to be that much better the following day. You have to remember to set realistic goals. Things that you will actually hit and start slowly. But reward yourself when you hit that goal… then set a new goal.'
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Khloe's transformation kicked off in 2015 amid the dissolution of her marriage to Lamar Odom after which she wrote a book, Strong Looks Better Naked about her new body and healthier lifestyle.
She recently admitted that she saw herself as 'the chubby one' amid elder sisters Kourtney and Kim, but Khloe, who hosts Revenge Body is now happy and confident with the shape she's in.
It was not an easy process, however, and speaking of her weight loss last June, Khloe said on ITV's Lorraine: 'Mine was a really slow process. I didn't seek to lose 20lbs in 20 days. That wasn't my goal. It was more that, emotionally, I just wanted to feel strong.