American rapper, producer, and entrepreneur Sean "Diddy" Combs took to social media to reveal the new CÎROC promo video. It soon trended but only South Africans understood real power of the watermelon emoji on Black Twitter.
In the video, Diddy is seen waking up to a shocking view of a watermelon field in the centre of his garden. Peeping through one of the watermelons, Diddy sees DJ Khaled, who says “Ey yo Puff...new flavour alert, Ciroc summer watermelon.
To which, Diddy excitedly nods and say’ I like that”.