AKA has launched a partnership with Cruz Vodka on Thursday night at the exclusive press conference in Bryanston, Johannesburg. Following the successful signing of his multi-million rand ambassador deal with the vodka brand in 2016, the World is Yours hitmaker has collaborated with Cruz Vodka to create the limited edition Cruz Watermelon Vodka.
This exclusive partnership is the first of its kind in Africa, ranking on the same level as international deals for Sean Combs’ partnership with Ciroc and 50 Cents’ with Vitamin Water.
Under the terms of this partnership agreement, AKA is going beyond the typical endorser/ambassador role to share in the vodka’s profit split per bottle sold throughout Africa - a game changer in the South African spirit beverage industry.
AKA has always had a broader vision to maintain his longevity and brand influence beyond music and has become a pioneer in moulding and influencing the celebrity-brand engagement dynamic in Africa. This is aptly demonstrated by his distinctive firm approach to negotiating the best deals and the brands he engages.
Along side his team BEAM Group; AKA took the creative lead in producing the sexy look and feel of the Cruz Watermelon Vodka packaging. Together they have refreshed the packaging from the original vintage black bottle to a crisp, white, bold and classic bottle. Cruz Watermelon Vodka is the result of an infusion of natural watermelon juice and vodka. It has an intense flavour profile with a fresh, fruity character and a crisp finish.
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“The new Cruz Watermelon Vodka combines one of my favourite flavours with the best vodka. We’ve created something so desirable that everyone will want to drink it, whether mixing in cocktails or enjoying straight on the rocks, a truly desirable product,” says AKA, Beam Group Chairman and Cruz Vodka official ambassador.
This game-changing partnership has been made possible by Cruz Vodka as they intend to empower African artists while encouraging other brands to invest rightfully within the entertainment industry and talent/artists holistically.
The Cruz Watermelon Vodka limited edition is available at all leading retailers nationally while stock last.