INTERNATIONAL – If you’re a gamer under the age of 25, chances are you spend as much time watching other people play video games online as you do playing games yourself.
That’s why Microsoft is beefing up its Mixer video-game streaming service, which lags larger rival Twitch, owned by Amazon.com Mixer, which works with Xbox and Windows, is rolling out a new series of features starting Thursday, including more internal currency options and ways for users to pay their favourite streamers.
“We see a game video as this huge medium,” said Chad Gibson, general manager of Mixer.
“We see an increasing amount of gamers’ time away from actually playing games – talking to friends online and increasingly watching the video. For gamers who are 18 to 24, the portion of the game watching where they are not playing is much higher.”
Mixer already allows multiple players to stream together. It has a channel called “HypeZone” that uses artificial intelligence to scan matches of last-man-standing games like Fortnite that are down to their final stages and shows them to thousands of viewers. Not quite 18 months after its release, Mixer attracts 20 million users a month, Gibson said.