The Go Daddy Superbowl commercial featuring Bar Rafaeli created quite a stir.

The secret to being a chick-magnet apparently lies inside Bar Rafaeli’s mouth. So says Jesse Heiman, who has become an overnight sensation in the US after filming an advert in which he and Rafaeli share a full-on, tongue-twisting kiss.

According to gossip site TMZ, Heiman insists that the ad has changed his life and won him many female admirers.

"I’ve actually had guys tweet me that they wish they were me, and girls tweet me saying they wish they were Bar,” he says.

"I have girls run up to me and take pictures with me, tweet me for dates.”

The geeky-looking Heiman claims his screen career is about to take off as well.

"There are lots of inquiries coming in to my agent and manager, their phone has been ringing off the hook, but they are really letting me enjoy the moment right now.” - IOL