Watch 'The Story of Rihanna' 
on any connected device 
using TRACE Play. Picture: Supplied

TRACE Play is TRACE’s very own Video on Demand platform, dedicated to Afro Urban content.

Launched in March last year, TRACE Play boasts a presence in 160 countries across Europe, the Caribbean, the Indian Ocean, Canada, USA and now Africa. 

This expansion is part of TRACE’s greater move towards becoming an increasingly mobile and digitized company that is better positioned to respond to its discerning market’s ever-evolving needs.

“Our audience and urban creators were looking for a single platform that would offer the best urban music and entertainment on all connected devices, all over the world. TRACE Play is our answer,” says Olivier Laouchez - Chairperson, CEO and co-founder of TRACE Group.

South African audiences can now enjoy all of TRACE’s music channels in real time. From TRACE Mziki of East Africa, to TRACE Toca of Lusophone Africa, fans of the brand can now access channels available in other territories exclusively on TRACE Play. 

Masterfully curated radio channels and music documentaries such as The Story of Rihanna and The Story of Women in Hip Hop are also available at the click of a button, as is a world of new series, fresh from the TRACE studios, like Brothers With No Game and proudly South African films such as Gog Helen and Lucky.

* TRACE Play is available for just R39 per month and comes with a week's free trial. Download it on iOS, Android, Desktop, Amazon Fir (USA) or Roku (UK).

* Readers can access a FREE month's trial, which can be redeemed on using the promo code: STARTP.