Television personality Kris Jenner presents the outstanding talk show host award during the 40th annual Daytime Emmy Awards in Beverly Hills, California on June 16, 2013.

Most grandparents would balk at the idea of their grandchild being named North West, but Kris Jenner isn’t your average granny.

The reality TV star and mother of celebrity socialite Kim Kardashian is positively thrilled that her daughter and boyfriend Kanye West settled on such an auspicious name.

“I love the name North,” she said yesterday, during an appearance on The View.

“I'm pro North, absolutely. The way [Kim] explained it to me was that North means highest power, and she says that North is their highest point together and I thought that was really sweet.”

Naturally, the name has attracted a swathe of criticism, but Jenner dismissed the suggestion that the child’s name could quite easily be mistaken for that of an airline.

“It's North West, but you don't walk around calling somebody, ‘Hi North West’,” she said. 'It's just North”. - IOL