Less than two weeks after five former Miss South Africa winners announced that they would keep the Miss South Africa 2019 torch burning after Cell C pulled out of the annual event, another sponsor has come on-board.
The LFP Group, South Africa’s leading provider of BEE compliance services, on Tuesday announced that they are now a major sponsor of Miss South Africa 2019.
"The decision to sponsor Miss SA was a natural move for a company whose staff and learner compliment comprises 75-85% females,” explained LFP Group CEO Louis Pulzone. "At LFP, we pride ourselves in upskilling and empowering women in all aspects of our business."
“LFP is passionate about women empowerment and promotes diversity across all races and genders. Miss South Africa aligns closely with our values of leadership, focus and passion and it’s an honour for us to be associated with this reputable brand and coveted title. Miss South Africa represents the essence of our country – she is bold, fearless in her pursuits and looks to empower others.”
While the pageant usually takes place in May, this year it will be held on Women’s Day. The move reflects Miss SA’s emphasis that the pageant’s core purpose is to celebrate the women of South Africa.