Robbie Williams fans start your engines, your man has been here for two days (he flew into Durban on Saturday, having changed his original plans to arrive this morning) and is now raring to go.
Williams, who has been keeping a pretty low profile in Cape Town for the past two weeks but has managed to party as well, is promising to rock the socks off this city. He opens his world tour here today in front of 40 000 fans, many of whom have flown in from overseas.
Preparations for the show, especially the actual staging, are very hush-hush.
Williams, who is a showman of note, has brought 35 of his own crew with him. In the business, Williams and his production team are known for laying on spectacular concerts. So expect the unexpected.
It is his first tour in three years, and entered the Guinness Book of World Records for the fastest selling concert after 1.6 million tickets worth $187 million (R1.1 billion) sold out in hours on November 19.
For those wanting to be at the forefront of things - within hand-shake distance if he does a duck into the pit, there are two holding areas (one for golden circle, one for field tickets) that have been open since 10am this morning.
Arm bands are being handed out for those in the holding areas so that they can leave the area and return when the gates open at 5pm.
UK support act Wired Daisies are due to open the concert at 6.30pm, followed by Freshly Ground at 7.30pm and then Robbie at 9pm.
While Durban is the first stop in his five-month world tour, including 40 concerts in 14 countries, the savvy entertainer achieves another milestone today when a new cellphone is launched that includes a link into Robbie Williams's website and plays his songs.
It is another step in a "digital revolution" that the recording industry must take advantage of, not spurn, his manager said.
The "Walkman" phone to be unveiled today contains Williams's music and live video clips.
Williams, one of Europe's most successful entertainers, has angered music industry executives in the past by praising internet piracy, once even calling it a "great idea".
In an interview before the British pop singer's world tour, his manager Tim Clark said the industry should classify digital music seekers as customers, not criminals.
Defending the piracy comments, Clark said: "The recording companies are taking a big stick to people who are not criminals at all.
"What Williams means is that if we can't provide the fans with the wherewithal to do it (download) legally, frankly it's our fault and not theirs.
"If they're not providing the carrots, they're leaving it to others who will."
Clark said Williams, who in October live-streamed a Berlin concert to 100 000 mobile phones, wanted to push the "digital revolution" further. He said the new phone deal made with T-Mobile and Sony Ericsson was just another step towards that aim.