The Stage 1 organic hemp carrier.
The Stage 1 organic hemp carrier.

Forget the Woolies fail and invest in proudly SA products

By Marchelle Abrahams Time of article published Jan 14, 2019

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In a world where “perfection” is used to describe the modern mother, Ubuntu Baba founder Shannon McLaughlin chose to find her happy place doing the best that she could for her son Leo.

Today, the mom and entrepreneur has built her sustainable brand on stylish, functional and organic baby carriers. Pity about the Woolworths debacle where the retailer was forced to withdraw its similar-looking baby carriers after an outcry from McLaughlin and social media followers.

While the store was selling the carrier at a third of the price because it was manufactured in China, Ubuntu Baba carriers are made exclusively in South Africa, supporting job creation and ensuring the money gets pumped back into our economy. Now that Woolworths has apologised, McLaughlin has called on it and other big corporates to support and develop small businesses.

Entrepreneur Shannon McLaughlin has built her sustainable brand on stylish, functional and organic baby carriers. Picture: Instagram

“Big corporations, like Woolworths, should NOT be allowed to take advantage of local SMEs the way that they have clearly been doing. Instead, they should be looking into ways where they can support, rather than hinder small businesses in South Africa,” she wrote on her blog shortly after meeting the retailer.

The Ubuntu Baba carrier has been receiving widespread attention, but it’s a pity it had to take a social media storm to highlight the brand.

The idea to start Ubuntu Baba came from McLaughlin’s frustration as a first-time mom who had no idea what she was doing. Twelve weeks in, and with Leo constantly in her arms, she needed a way to stop the crying. And so started her mission for the perfect baby carrier once he became too heavy for the stretchy wrap. After purchasing six different carriers, she was getting nowhere and realised she had to make her own.

“My goal was to create an easy to use, breathable and comfortable carrier that could be used from the newborn days onwards. After many different prototypes and assuring my design team time and time again that ‘okay, I swear this is the one!’, I finally managed to design my dream baby carrier.”

Stage 2 @ R1 590

The organic hemp carriers are available in two designs:

The Stage 1 (0 to 14 months) (R1390): Gentle on C-section healing, and with large pockets that fit nappies and wipes, the ergonomic design is in line with IHDI standards.

The Stage 2 (R1590): With front and back pockets, get your toddler to sleep within minutes, through a busy mall in comfort, or up a mountain with ease.

Reversible teething pads (R220-R495)

The brand also has Reversible teething pads (R220-R495): Durable and reversible, these teething pads keep your carrier safe from drool while giving your baby a soft place to chew.

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