And it’s not just the likes of Kim K and North having a major Instagram moment, local celeb moms are also thrusting their mini-mes into the spotlight.
Cindy Nell (@cindy_nell)
Former Miss South Africa Cindy Nell is no stranger to the public eye. Mom to Ethan and Aenea, her Instagram posts are peppered with intimate family moments she shares with her 11.8K followers.
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DJ Zinhle (@djzinhle)
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Also known as AKA’s baby mama, DJ Zinhle is winning at life. She seldom posts pics of little Kairo, but when she does the internet goes crazy. Just one post of Kairo (never showing her face) gets more than 20 000 likes from her legion of more than 1.2 million followers.
Then there are those Mzanzi celebrity kids with their own Instagram accounts. Move over mom and dad, they've got followers of 100K and up, and they aren't afraid to flaunt their fabulous lives.
Lelethi Naledi Zulu (@AdventureBabyZA)
The daughter of the late racing car driver Gugu Zulu and his wife Letshego, Lelethi has her own Instagram account with over 3 000 followers, as well as a Twitter page.
Ruri Molefe (@king_ruri)
With the tagline: "The world is mine. MOM manages me. DAD puts me on", you know little Ruri is in good company. The son of Tbo Touch and Thuli Thabethe, his swag is completely adorable and contagious. His more than 6K followers get to follow his exploits around the world with his famous mom and dad.
Mawenza Ncwane (@mawenzancwane)
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With 20K followers and climbing, Mawenza is the offspring of the late singer Sfiso Ncwane. With his family taking front and centre, he regularly posts intimate pictures of him and his mom, Ayanda Ncwane.
Kenzie Bala (@kenziebala)
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This little cutie pie is the daughter of singing sensation Loyiso Bala and Jennifer Bala. With a mom of Polish and Ghanaian decent, Kenzie’s good looks are not just from her dad's side. In spite of the fact that she has her own Instagram account with more than 9 000 followers, her parents make sure she has the upbringing of a normal three-year-old.