Johannesburg - Foetal Alcohol Syndrome (FAS) - which is highest in the world in South Africa, can be prevented through educating consumers, the South African Breweries (SAB) said on Tuesday.
“Yet FAS is 100 percent preventable through education of women about the dangers of alcohol consumption during pregnancy, which is where we see ourselves playing a key role,” said Pamela Nkuna, SAB smart drinking and CSR manager Africa.
The latest Foundation for Alcohol Related Research revealed that South Africa has the highest prevalence of FAS.
SAB, the country’s largest brewer, said it was concerned about responsible drinking and the health of the communities in which it operates and supports the fight against FAS.
Earlier in the week an FAS awareness event took place in Mpumalanga to raise attention to the problem. The condition results from alcohol exposure during the mother's pregnancy, causing irreversible brain damage and growth problems.