If you are a vodka fan, Cîroc specifically, then you are in for a good treat. The luxury vodka made with succulent French grapes has launched a new red berry flavour.
The launch was held at Shine Studios in Johannesburg yesterday and was headlined by brand ambassadors; radio and television sensation, Thando Thabete and seasoned hip hop artist, Cassper Nyovest.
The new red berry flavour joins the original blue dot, apple, pineapple, mango and summer colada family in South Africa.
Cîroc Master Distiller, Jean-Sebastian Robicquet said that the passion for joie de vivre which goes into creating Cîroc vodka means it stands alone from other vodkas, making it the ultimate luxury drink. That the grape character mixes beautifully with the fresh fruit flavours that create Cîroc Red Berry.
Cîroc Senior Brand Manager, Suleni Pather said they are thrilled to bring Cîroc red berry to the South African market.
“The flavoured luxury vodka category is growing exceptionally in South Africa, with Cîroc leading the pack as we ensure that each year we introduce consumers to new innovative flavours trending globally. Red Berry delivers a deliciously smooth experience with each sip and we can’t wait for South Africa to #CÎROCTheSummer with this new and exciting variant,” she said.
Cîroc red berry is available for purchase at all leading bottle stores nationwide. The recommended retail price is R499.95.