And like Champagne, Prosecco is a brand whose image is jealously guarded.
It’s the ‘basic b****’ drink that has become as much a part of our Friday routines as fish and chips and counting down the hours until the weekend.
It is, of course, prosecco.
We post Boomerangs of clinking flutes and raise a glass. Such is the ubiquity of Italy’s favourite sparkling wine.
But is it? According to wine expert Nick Passmore, there is in fact a far superior Italian sparkling wine that has been overlooked as a result of our love affair with prosecco. 
That wine is Trentodoc, which comes from the mountainous region of Trentino in the Dolomites, part of the Italian Alps.
The name is simply a portmanteau of Trento, the capital city of the region, and DOC, the official Italian wine naming system.
Passmore explains that because of the topography of the region and the temperature extremes of day and night, the Trentodoc yield is low but the wines are “mineral-infused” and “packed with vivacious personality.”
It’s also made differently to prosecco, using the "Metodo Classico", which is the same method used to make champagne, “It’s the slow, difficult and expensive process that puts all those tiny, delicate bubbles in the wine,” Passmore says “No other method works as well.”
Passmore is particularly scathing of prosecco, “Boring, one-dimensional wine that’s currently enjoying considerable vogue because it’s possessed of one attribute, and one attribute only: bubbles. So it goes ‘Pop!’ when the cork’s pulled. Spare me please,” he writes for Forbes.
Ferrari is one of the most popular Trentodoc brands. Picture: Chasing The Vine

The main grapes used to make Trentodoc are Pinot Nero (Noir) and Chardonnay, but Pinot Meunier and Pinot Blanco play small parts too.
Although it’s a little-known wine, sales have grown by about 6% over the past three years.
It’s the very best Trentodoc wines, however – Riserva and Millesimato that have seen the largest increase in interest though, with sales up 13%.
Unless Trentodoc can somehow be produced on a large scale, it’s unlikely to be the new prosecco, but if it really is as good as Passmore claims, it could be the new drink of special occasions. – The Independent