If you love cooking with Rajah (as Bonang does) then this one is for you! This spring, the mouth-watering aroma of the new Rajah range will bring families, friends & millennials together for exciting, big hearted meals.
According to Unilever South Africa, the Rajah brand has refurbished its packaging with a new look and an improved formula.
The company reported that Rajah favourites including mild & spicy, medium, hot, all-in-one & flavourful and mild make up the current range with a new long awaited flavour called ‘mild masala’.
Said to be extremely versatile in its usage, Rajah mild masala can be added to mince dishes for extra flavour, used as a marinade for chicken or added to soups, stews and curries.
Rajah has a rich history in South Africa and generations have trusted it to add delicious flavour and a distinct, irresistible aroma to their dishes and that the variants now contain no added MSG, are GMO free and are non – irradiated.
Rajah Chef, Sifiso Gwala said as the curry powder specialist, they select and combine the highest quality natural ingredients like coriander, ginger, cumin and turmeric.
“Each flavour is uniquely blended to ensure the irresistible flavour and aroma of Rajah is released in every dish. It’s this Rajah aroma that draws people together and allows you to have meaningful moments with your heart keepers,” he said.
Marketing Manager, Vuyo Henda said as South Africa’s number one curry powder they are proud to be revamping and innovating with the heritage brand.
“Rajah has been loved for years and in 2018 we aim to revitalise that love by appealing more to the millennial market,” she said.
The company also reported that further to the curry powder category, Rajah is set to be extending into the Meal Solutions category and leveraging on its’ curry expertise by introducing authentic Indian flavours like butter chicken, chicken tikka, chicken korma and beef madras.
We are certain Bonang will approve