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If you love cooking with Rajah ( as Bonang does) then this one is for you! This spring, the mouth-watering aroma of the new Rajah
range will bring families, friends & millennials together for exciting, big
hearted meals.
According to Unilever South Africa,
the Rajah brand has refurbished its packaging with a new look and an improved
formula.
The company reported that Rajah favourites including mild
& spicy, medium, hot, all-in-one & flavourful and mild make up the
current range with a new long awaited flavour called ‘mild masala’.
Said to be extremely versatile in its usage, Rajah mild masala can be
added to mince dishes for extra flavour, used as a marinade for chicken or
added to soups, stews and curries.
Rajah has a rich history in South
Africa and generations have trusted it to add delicious flavour and a distinct,
irresistible aroma to their dishes and that the variants now contain no added
MSG, are GMO free and are non – irradiated.
Rajah Chef, Sifiso Gwala said as the curry powder specialist, they select and combine the highest quality natural ingredients like coriander,
ginger, cumin and turmeric.
Rajah's new mild masala. Picture: GlamFoodie (Twitter)
“Each flavour is uniquely blended
to ensure the irresistible flavour and aroma of Rajah is released in every
dish. It’s this Rajah aroma that draws people together and allows you to have
meaningful moments with your heart keepers,” he said.
Marketing Manager, Vuyo Henda said as South Africa’s
number one curry powder they are proud to be revamping and innovating with the
heritage brand.
“Rajah has been loved for years and in 2018 we aim to
revitalise that love by appealing more to the millennial market,” she said.
The company also reported that further to the curry powder
category, Rajah is set to be extending into the Meal Solutions category and
leveraging on its’ curry expertise by introducing authentic Indian flavours
like butter chicken, chicken tikka, chicken korma and beef madras.
We are certain Bonang will approve
Bonang grocery shopping with her assistant #BeingBonang pic.twitter.com/WqSwr7LOqL
— Passo (@Passeks) June 1, 2018
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