Fine taste: THE Glenlivet CODE has launched in South Africa
THE Glenlivet CODE recently launched in South Africa with a special dinner in Cape Town. Released without cask information or tasting notes, the limited, mystery edition whisky further confirms the global status of THE Glenlivet as THE definitive single malt. Revealed at a exclusive dinner attended by VIP guests in media and food and drink enthusiasts. Guests were treated to special curated dinner experience with special THE Glenlivet CODE tasting.
"THE Glenlivet CODE offers to take you on a journey of discovery whilst putting your knowledge to the test," says THE Glenlivet South Africa brand manager Eugene Lenford. "Named in recognition of the famous British code breakers like Alan Turing, THE Glenlivet CODE builds on the global success of THE Glenlivet Cipher."
Singer Jimmy Nevis, Brand Ambassodor Isaac Pooe and Perrine Lucas at THE Glenlivet CODE Launch. Supplied picture.
Steeped in history and authentic tradition, THE Glenlivet is the first choice for discerning whisky lovers, passionate about sharing the art of single malt whisky. It is the drink of choice when savouring meaningful moments and THE definitive single malt that has set the standard for whisky world-wide since founder George Smith obtained a license to distil in 1824. From that day forward, THE Glenlivet has represented the definitive Speyside style: a slightly sweet, smooth and endlessly sippable single malt.
"With THE Glenlivet CODE, we had a unique opportunity to create a whisky that has never been crafted before, using new casks and techniques to push the boundaries of what people expect from The Glenlivet," says master distiller Alan Winchester.
There are two ways to join the league of code-breakers on a mission to 'Unlock the Taste'. Purchase a bottle of THE Glenlivet CODE, follow the instructions on the label and stand a chance to win a bespoke whisky locker worth R20 000; or, pick up the trail online to be in the running for a private tasting session with THE Glenlivet brand ambassador.
"This year's limited edition is a labyrinth of flavours that will test the senses of even the most discerning whisky drinker and we're excited to invite consumers worldwide to take on the ultimate challenge by unlocking its mystery taste," says Winchester. "The interactive on experience allows whisky enthusiasts at all levels to build their knowledge of single malts while also developing a deeper understanding of THE Glenlivet."
TREAT: VIP guests were treated to a scrumptious three coarse dinner.
Available at leading retailers and from e-commerce platforms countrywide, THE Glenlivet CODE retails for around R1 500 – a proud ambassador for THE Glenlivet.