A British restaurant which holds three Michelin stars has banned diners from photographing their food.
The Waterside Inn in Berkshire will no longer tolerate eager social media snappers in its prestigious dining room.
The restaurant was founded by Michel Roux and his brother Albert in 1972.
Though the acclaimed, French-inspired establishment is now run by Michel’s son, Alain, Roux clearly maintains a strong influence over the restaurant's rules and regulations.
“I’m really getting so upset about people taking pictures,” the 76-year-old chef told the Daily Mail, who instructed staff to put a card up on the restaurant’s door saying “no photos, please.”
“I mean, what are they doing? Maybe once during the meal you want to take a little photo of something because it's unusual," he added.
Part of Roux’s vexation with photographing food is that he feels a photo cannot represent the quality of the flavours.
The riverside restaurant has been dubbed a “classic French” eatery by Michelin, who have awarded the Roux brothers three stars for their consistent culinary excellence.
The Waterside Inn has held three Michelin stars since 1985.
However, they're not the only leading restaurant to have imposed a “no photos” policy.
In 2014 a group of top chefs in France launched a campaign to ban the practise all together, claiming that it spoiled the atmosphere of eating out.
Shortly after, a slew of New York eateries enforced photography bans, including Momofuku Ku, the famously hard-to-reserve Asian fusion restaurant by David Chang.