Being poor has its benefits sometimes - I didn't even know there was such a thing as frozen rice, which means I've been safe from at least one dangerous food this entire time. Who freezes rice anyway? #Woolworths
When you're cooking up a storm and you still have to put the pot of rice on the stove, it can be a bit of an effort. So the Woolies uncooked savoury rice definitely had its market.
The other obvious point is that there must have been quite a market for it because Woolworths was importing the product and selling it. In the statement the company confirmed: "The Woolworths product is sourced from Belgium and contains frozen sweetcorn sourced from the Greenyard Factory in Hungary."
Even the sweetcorn is outsourced. All of these logistics just for frozen rice ? #Woolworths it's actually interesting