Stormi’s birthday cake, dubbed the Funfetti explosion. Picture: Instagram

When Kylie Jenner shared pics of her beloved Stormi’s first birthday, all eyes were on her subtle, understated decor and, of course, that cake. Decorated with thousands of sprinkles, it looked like a unicorn had given birth to a rainbow.

Dubbed the funfetti explosion by the New York Times, the rainbow sprinkle trend has taken over the baking world, thanks in large to social media platforms like Instagram and Pinterest. And now, because of Jenner’s eye for spotting the trend and popular shows like Netflix’s Martha Bakes, we’re bound to see a whole lot more of it.

The sprinkles craze started in the late 1980s when Pillsbury introduced their Funfetti cake mix to the unsuspecting world. The white cake mix included multi-coloured sprinkles meant for colouring the batter, and from there the trend invaded biscuits, waffles and more .

If you’re planning a kiddies party with a fun element, why not check out the following retailers:

Woolworths Rainbow Celebration Cake R249.99 
Available at selected stores only:

Netflorist Funfetti Birthday Cake R599.99

The Little Cake Company 7-Layer Fondant Lollipops Sprinkle Cake R950 
Facebook: @durbanthelittlecakecompany

Cape Town 
The Velvet Cake Co Sprinkles Cake R695 - R720