Gin is more popular now than it has been for more than a century.
Is it because of its flexibility when it comes to recipes or the simplicity of its production?
We spoke to Hope on Hopkins co-founder, Lucy Beard and noted mixologist, Haroon Hafajee about the craze behind gin.
Beard said it’s a two-fold movement: partly driven by the “craft” movement, which saw the rise of coffee roasteries, craft beer breweries and markets, with a focus on artisanal products, with people valuing authentically, locally produced products, where they can see and get to know the individuals making these products and partly driven by the realisation that gin can be so unique.
“The joy of gin is that no two gins are alike: different botanicals are used, and gins are also influenced by the base spirit and distilling equipment. What has really driven the boom is the increasing focus on local botanicals. South Africa has unique flora and this is being celebrated in an increasing number of locally produced gins”, she said.