Two Swedish companies have joined forces to create the first ever shower beer.
Whether you’re unwinding after an arduous day at the office or getting ready for a night on the town, enjoying an ice-cold tipple as you primp and preen is one of life’s little pleasures.
But as it turns out, not all beers are suitable for an in-shower experience.
With a regular bottle measuring at 354ml, it can take quite a while to down as you wash but the aptly named ‘Shower Beer’ has been made with an intentionally small serving size of just 177ml so it doesn’t have a chance to get warm.
Created by brewery PangPang and creative agency Snask, the drink which can be consumed in around three gulps also packs a punch, coming in at 10 per cent ABV so you’re guaranteed to still get the same buzz as you would from a regulation-sized brew.
Even better, as well as being designed to fit in a shower caddy it also doubles up as a hair conditioner just in case you finish cleansing before the beer has ended.
“The idea for a Shower Beer is a universal thing, I think,” PangPang brewery founder Fredrik Tunedal told Munchies.
“As a brewer I work long and hard days, and when I come home I’m often covered in malt dust (my girlfriend actually calls me Mr. Malty Pants) and the shower is a gateway back to normal society.
“People all over the world love that feeling of a hot shower and an ice cold beer.
I just wanted to try to optimise the experience by trying to customize a brew for this glorious occasion.”
But, just how good can a super-strong beer that can also be used to tame your tresses really taste?
Described as a sweet but strong pale ale, Tunedal adds that Shower Beer is made using Citra hops, and has a citrusy, soapy, and somewhat herbal profile.
“I let the Shower Beer sit longer in the primary fermenter before dry hopping and cold crashing it, compared to other PangPang beers,” Tunedal said.
“This lets it develop a soapy flavour that in some beers is considered an 'off' flavour, but is just on point for the Shower Beer.
After selling out of its first batch completely, the creators are currently looking for distributors outside Scandinavia so that the brew can eventually be procured worldwide.